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Case Study: Banking Behavior of Islamic Bank Customers in Bangladesh

Banking Behavior of Islamic Bank Customers in Bangladesh
Mohammad Saif Noman Khan*, M. Kabir Hassan** & Abdullah Ibneyy Shahid***

* Institute of Business Administration,Uiversity of Dhaka, Bangladesh
** Ph.D.Department of Economics and Finance, University of New Orleans
*** Asian Tiger Capital Partners, Panthapath, Dhaka

Abstract: "This study investigates the banking behavior of Islamic bank customers in Bangladesh. By collecting data from a sample of 100 customers of Islamic banks, researchers conducted a comprehensive profile analysis, a number of chi-square tests, and t tests and found a number of key findings as to the behavior of Islamic bank customers in Bangladesh. First, most of the customers of Islamic banks fall in the age category of 25-35 years. Islamic bank customers are highly educated and have durable relationships with the banks. Second, high customer awareness and usage exist for various deposit mobilization instruments but there is not high awareness and usage of any individual financing facilities of Islamic banks. Third, income category and education have a significant role in customers’ usage of various Islamic bank products/services. Fourth, customers seem to be satisfied with a number of products/services of Islamic banks. Fifth, among the service delivery elements, ‘employees’ deserve an immediate attention for improving customer satisfaction. Finally, ‘religious principles’ is the key bank selection criterion of the Islamic bank customers, while customers’ demography plays some role in determining which selection criteria matter more than others do."

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