This piece is far more concerned with branding and positioning of Islamic banks in the context of competing side by side with conventional institutions. Not surprisingly items such as product innovation and 'quick' Shariah approval process are prime considerations, among other things. The question remains - does the need to compete vis-a-vis conventional players makes IFIs drift away from their original business model, instruments, and practices??Islamic Finance: What leaders do differently
Lessons learned from Islamic financial institutions in the GCC
Dr. Helmut Schulte-Croonenberg and Alexander von Pock
A. T. Kearney
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