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7.9.09

Islamic Marketing Ethics

Ethics, governance, corporate behaviour, branding - all in all, how does one combine marketing and Islamic finance? On the other hand, what is the level of recognition and validity given by Muslim customers to Shariah compliant investments? How does one determine the level of preference for a compliant solution versus a conventional one? Is there such a preference or is it perceived as a penalty on financial performance? Is there a way to quantify all this? Can this methodology be applied to other services beyond banking products (from insurance & car financing to food, clothing, etc?). A vast topic indeed!

This specific piece from KAU provides a good starting point for discussion. Note the original link to the paper is broken, shown here is a mirror link.

Islamic Marketing Ethics and Its Impact on
Customer Satisfaction in the Islamic Banking Industry

Abul Hassan, Abdelkader Chachi, Researcher, Islamic Economics Research Centre, King Abdulaziz University, Jeddah, Saudi Arabia, and
Salma Abdul Latiff, Director of Centre for Islamic Banking, Finance and Management, University Brunei Darussalam.

With thanks to Joy Abdullah for suggesting the topic.

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1 comment:

  1. Good post a lot of useful information, thank you, if you'll show where you can still find on this topic?

    ReplyDelete