The goal of this market survey is to help measure the level of awareness, perception, misconception and overall understanding of consumers towards the Islamic finance industry (and its various products and services). The survey results will enable us to open a window into the mind of current (as well as prospective) consumers. The rationale behind the survey is further developed by Joy Abdullah in an article that was featured in the March issue of Opalesque Islamic Finance Intelligence: "The Islamic Window: Consumer Perception and Market Research in Islamic Finance" (refer to pages 24-25).
It is not meant to be a scientific survey but it certainly aims to be as representative as possible. In that sense we need the largest possible sample size for it to succeed - and for this we need your help by sharing the survey with your friends, family, colleagues, classmates, etc. You can use the below link to access the survey:
http://www.kwiksurveys.com/online-survey.php?surveyID=KKNOKO_e9d1d68
We will share the findings in a dedicated section of Opalesque Islamic Finance Intelligence (free subscription) where we will identify consumer segments, market trends, as well as any country-specific issues.
Jointly developed and supported by:
Opalesque Islamic Finance Intelligence
Daily Baraka
Islamic Finance Resources Blog
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